Whether you have 500+ followers (like me!) or almost at 10k followers, we can both benefit from these suggestions, despite it written by me. Here are some tips on using photography Instagram hashtags in order to gain more exposure.
Tip 1: Target Your Audience
It’s as simple as hashtagging #portraitphotography, whenever you’re posting a portrait so that it’s easier for people to find your profile.
Tip 2: Pay Attention to the Number of Hastags You Use
It’s important to keep in mind that even though Instagram allows up to 30 hashtags, instead, I’d recommend only using between 10-15 hashtags.
Tip 3: A Hashtag’s Popularity is Key
“Consider this example; the #portrait_ig hashtag has more than two lac pictures tagged while #portrait_ig_ has not more than 100 (as of the day of this post). It means that people looking at images with #portrait_ig might not find your photo amongst the other two lac photos. However, there is a good chance that your photograph might grab the attention of Instagram users looking at pictures tagged as #portrait_ig_. Though, it also means that fewer people are searching for that hashtag.” – Gurpreet Singh
Tip 4: Avoid Spam Hashtags
The best way I know how to put it is that, like Gurpreet Sign said: “Hashtagging your photos with these (#photooftheday, #beautiful, #love) hashtags would be like throwing a needle in the haystack. You may also invite spam comments as these tags become the targets of automated bots programmed to comment on posts with generic tags like #love, #beautiful, #followmefollowyou, #followforfollow, etc.”
Tip 5: Be Specific
Always be specific with your hashtags. You don’t want to end up in a pile of hashtags saying #fun, where some images might be a dog leaping in the air, trying to fetch it’s toy even though you’re image is the direct opposite. I’m sure you wouldn’t want a bomb ass picture to go to waste.
Tip 6: Don’t Stray Away from Being Featured
“Getting your photo reposted by a Feature account is your shortcut to Instagram fame. Most of these feature accounts have millions of followers. You can find them across fashion, wildlife, travel, portrait, wedding photography, and many more streams. Each feature account has specific hashtags that you need to add in your posts for them to discover you and possibly feature you. Make sure to follow these feature accounts for a healthy dose of inspiration and a shot at getting featured by them.” – Gupreet Sign
Tip 7: Follow the Best Photographers on Instagram… literally!
The best photographers know what’s best, so like Sign suggested, make sure to follow “how they use Instagram, the hashtags they use, the times at which they post, and how they maintain consistency on their Instagram feed.” To save you some trouble, here’s a list of the best photographers on Instagram, including Simone Bramante, Victoria Siemer, Dave Yoder, and lastly, Theron Humphery.
And Tip 8: Find the Best/Right Hashtags
In order to find the best hastags, here are some tools that are available online:
So what are you waiting on? #yolo
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