There’s no doubt that short-form videos and stories are incredibly popular right now. And Pinterest recognizes that. Like other social media applications, the platform hopped on board the short-form video content popularity and demand.
On May 18, 2021, Pinterest announced the roll out of Idea Pins, a multi-page video feature.
What are Idea Pins?
Idea Pins are an evolution of Story Pins, with a fresh name to better match the uniqueness of a product that empowers creators to share long-lasting ideas and not ephemeral stories. Starting today, creators will have a suite of new publishing tools including, video-first features, fresh editing tools and updates to make creating Idea Pins easier and more creative.Pinterest
Though Idea Pins are similar to both TikToks and Reels, what differentiates the feature is its numerous creation tools.
What Tools are Included?
- A maximum of 20 pages of content
- Voice over
- Music by Epidemic Sound
- Ghost mode
- Detail pages
- Tagging and stickers
- The ability to export content
- Topic tagging
Is the Feature Available Everywhere?
Idea Pins are solely available in the US, UK, Australia, Canada, France, Germany, Austria, and Switzerland. Also, it’s important to note that the feature is only available to those with Pinterest Business Accounts in the selected countries.
If you’re an avid Pinterest user, do consider creating Idea Pins. As the feature is still fairly new, the platform intends to launch ways for creators to monetize their content. So, be on the lookout for new announcements and new potential ways to make money from Pinterest!
Featured photo image: Unsplash