As of late, TikTok has been stepping up its game when it comes to giving advice to its current and aspiring users. Following TikTok’s Creator Portal, they have released a new section, TikTok Shop Seller University. And yes, it’s exactly what you’re thinking! TikTok Shop Seller University is giving advice and guidelines on how to efficiently use TikTok to grow your business. At the end of the day, what better way to gain advice on how to be successful than from the TikTok owners themselves?
Creating An Account Solely for Your Business
It’s 2021 and everyone has figured out that the main rule for having a successful business is advertising and marketing on social media accounts. Advertising and marketing through TikTok has been proven to be highly successful for business owners within the past year. By having a TikTok account solely for promoting a business, the owner is in complete control of the decision-making. To increase business traffic and revenue (and overall success of the business), the content for the business must be creative. To catch other users’ attention, a business’ TikTok videos must be unique in the way they advertise products.
TikTok Shop Seller University has its own advice regarding how to increase revenue. When it comes to taking matters into the business owner’s hands and selling on their own, TikTok states that using their livestreaming feature will be beneficial. Through the livestreaming feature, the user can now embed product anchors. Embedding product anchors gives the audience the opportunity to be directed to the product’s website to read about it firsthand (and maybe buy!).
The TikTok Affiliate
Not only do business owners have the option to be in complete control of their TikTok profile in regards to their business and products, but TikTok is also offering to sell through their TikTok Affiliate program. The TikTok Affiliate allows verified creators and influencers to promote product on their own TikTok profiles! By signing up with the TikTok Affiliate Program plan, the owner has the decision of which products to advertise and choose which promotion plans to use for collaboration. Having verified creators and influencers onboard will definitely increase business success.
Joining the TikTok Shop Seller Center
First things first, you must create a TikTok account. Once your TikTok profile is created, you must sign up (using the same account) through the Seller Center. After signing up, this is where the information for your business comes in! Information such as warehouse location, business name, and everything in between will be asked for and is mandatory. And yes, this includes all business documentation as well. This is simply used for TikTok to verify the legitimacy of said business. Once approved, you will be able to manage your account through the Seller Center!
Similar to Instagram’s shopping feature, Instagram Shop, this will help business owners earn a commission with the help of social media platforms. I can’t help but think that it’s pretty clear TikTok is stealing the spotlight when it comes to the other social media platforms. Each and every day, TikTok finds a new way to outshine every other competing app. At this point, it’s safe to say that TikTok is the next big thing.
Featured Image Credit: @Visuals