I want it, and I got it, and I never wear it. That is essentially the story of my life. Online shopping has taken control of me. TikTok has only aided in this plague. I constantly buy items that I see on the app, only to rarely actually use them once they arrive at my doorstep. And I’m not the only one.
What is Trend Buying?
You see a cute knit dress in a video and keep scrolling. 40 minutes later, you’re on Amazon deciding which color you should get after seeing the item pop up in another 5 videos. Trend buying is buying trendy or viral items. Whether it’s a piece of clothing or the latest hair gadget, once you see that everyone is buying it, you feel inclined to purchase it too.
Why it is Unsustainable
Trends die down just as fast as they start. As a result, trend buying is a dangerous game because often by the time you receive the item, people have moved on to the next trend.
Furthermore, trend buying takes into account what other people like, not what your personal taste is. When you buy a trendy item, and it goes out of style, you aren’t inclined to keep using it or wearing it because you didn’t actually like it. You just wanted to be trendy.
So what happens to these trendy items? They get thrown away. Tossed into the abyss and never seen again. Or they stand in the back of your closet or jammed inside a junk drawer for years and then thrown out. On occasion, they are listed on a resale site like DePop in an attempt to get rid of the item and get some of your money back.
This is extremely unsustainable. Buying items that you do not intend to keep or wear is not only harmful to your wallet, but it’s harmful to the environment too.
What We Can Do
The simplest solution is the obvious one: stop buying things! The reality, however, is that this is much easier said than done. So start small, limit the amount of items you can buy a week. Or, maybe limit the amount of money you spend.
If you cannot shake the shopping bug, it’s important to deal with your stuff the right way. Don’t hoard it and let it waste away in a corner. Please get rid of it! Getting rid of your clutter isn’t about throwing everything away either. One man’s trash is another man’s treasure, which means although you might not be interested in it, other people might want it.
Offer your unwanted items to friends, family, and neighbors – try to find someone who will use it! If you don’t know of anyone who will wear that knit dress or use that Dyson Airwrap dupe, donate it! There are tons of organizations that are always looking for donations. Try places where you know your items will be used first, such as sending your unwanted coats to a shelter. After that, bring it to a secondhand store like Goodwill. That way, your items will have a chance at finding a new home.
It’s important to buy items that you know you’ll use for a long time. Build a sustainable wardrobe and collect household items that you’ll use for years to come.