When TikTok rolled out its text-to-speech feature a few months ago, everyone was excited to use it. Everyone, except for the voice actor, that is. TikTok used the voice of Bev Standing without her permission. Due to the lack of agreement between the video-sharing app and Standing she filed a lawsuit against the company. TikTok has not responded publicly to the lawsuit but has changed the voice that is used.
No one knows how or why TikTok chose to use Bev Standing’s voice for its text-to-speech feature, but we do know that there is no agreement between the two.
Bev Standing filed the lawsuit earlier this May and the new voice began rolling out around May 24th. There was no official announcement by the ByteDance owned company of the change and it came as a surprise to many users.
Standing’s voice was very dull and monotone compared to the new voice which can be described as upbeat and perky.
Changing the voice to a different voice actor doesn’t look great for the company either, they’re essentially admitting that they illegally used Bev’s voice.
Videos made prior to the change still feature Bev’s voice.
People aren’t huge fans of the voice and are not shy about saying it. TikTok users across the platform are making videos making fun of the voice and criticizing it. Here are some of my favorite reactions:
Whether the new voice is here to stay is unknown, but TikTok users are making the best of the change. Whether it’s making fun of how upbeat the voice sounds or the fact that she pronounces some things very oddly, the new voice is making everyone laugh.
Interestingly, many TikTokers are not speaking out about why there is a new voice.
Although the new voice has created some interesting content, TikTok needs to be held accountable for their illegal use of Bev Standing’s voice.