Initially, the YouTube Shorts beta was solely available in India. Garnering success, the platform rolled out Shorts in the U.S. With their intention to expand and grow, the platform on May 11, 2021, introduced the $100 million YouTube Shorts Fund that will be distributed throughout 2021-2022.
A quick recap of Shorts
To give you a refresher, Shorts, similar to TikTok, are vertical-only videos that can be up to 60 seconds long. Essentially, the platform hopped on the TikTok wave and created their own version for YouTube. If you are interested in learning more about Shorts, you can do so here.
What is the YouTube Shorts Fund?
With Shorts rising in popularity, the platform introduced the YouTube Shorts Fund. YouTube notes:
Each month, we’ll reach out to thousands of creators whose Shorts received the most engagement and views to reward them for their contributions. We’ll also ask these creators to share their feedback with us so we can continue to improve the product experience.amy singer, director, global partnership enablement for youtube shorts
With this fund being the first way for creators to monetize their content from Shorts, it’s evident that Shorts and their popularity will only grow. Especially with a $100 million budget.
Who is eligible?
Though YouTube has not yet released detailed qualifications for creators, they have mentioned that:
The Shorts Fund is not limited to just creators in the YouTube Partner Program. Creators will be eligible to participate if they create original content for Shorts and adhere to our Community Guidelines.
While the details around who is eligible remain rather vague, the platform shared that they intend to release more details in the upcoming months.
If monetizing your content interests you (which it probably does), you may be able to soon participate in the YouTube Shorts Fund. So, post Shorts, work on your engagement, and get that money!
Featured image credit from YouTube Official Blog