Podcasts, as we know them today, have been around since 2004. The overall concept of audio blogging has been around for much longer with its roots being set somewhere in the 1980s. Within the past 5 years however, podcasting has grown exponentially. The popularity of the audio medium has caused nearly every influencer, content creator, and celebrity to make a podcast. Why? What is the reasoning behind this sudden surge in audio storytelling? It’s the rise of the podcast and we want to know why.
The most intimate way to tell a story is through audio. Having your voice echoing into someone’s ear is a personal experience. Podcasting can create a relationship with someone because unlike video where it is apparent that there is a physical barrier between two people, audio allows you to hear someone in your head. It’s truly just you, your thoughts, and the podcast.
Video killed the radio star but podcasts resurrected it. Podcasts have become the new radio show, with some podcasts even airing live. In a way it is nostalgic, it goes back to a simpler way of telling stories and communicating.
We live in an extremely technologically advanced world at the moment. CGI has advanced so far that people can film remotely and look like they were in the same room. Photoshop has reached new heights and people can even alter the way they look in videos now too. Although there is a ton of editing and sound mixing that can go into a podcast, they are overall simple. It’s simply speaking and recording at its core, taking us back to a time of simplicity.
Follow the Money
Podcasting started to gain traction in the early to mid-2010s but has since really taken off. Why? That’s easy: money. When influencers and celebrities started making money off of podcasts it became a business opportunity for others. They wanted a piece of the pie too. In return, they grew podcasting popularity even further.
Just think of all the celebrities and influencers that you know who has a podcast. There’s Bill Gates and Rashida Jones (such an odd hosting pair), Kate Hudson and her brother, Michelle Obama, Jonathan Van Ness, and even Meghan Markle and Prince Harry. There are hundreds of more too, not to mention big influencers and social media personalities such as the D’Amelio sisters.
It’s A Business
Following suit with the idea of following the money, an entire industry has emerged from podcasts. Entire businesses have been built to revolve around podcasting or have adapted their business plan to center around podcasts.
Take a look at Barstool, which has adapted to the emerging podcast industry as well as became one of the first major players in podcasting. They have expanded their brand of podcasts to cover a variety of subjects from sports to sex to celebrity gossip. Barstool founder, Dave Portnoy, even has a podcast with Josh Richards, a TikTok personality. It’s all about business and it’s all about maintaining relevancy and right now the podcast is the way to do that.
Podcasting is the moment right now. Despite it being around for decades, right now is the rise of the podcast so sit back, relax, and listen.