The search of finding a job has been difficult for so many people, namely those that would refer to them as content creators. If you are not familiar with the term, a content creator is a person that dedicates their time and creativity to upload awe-inspiriting content. However, due to the pandemic, the influencer market has been saturated with so many so-called “content creators.” The career choice has become a popular avenue for young adults. What’s not to love about working with your favorite brands and getting paid for it?
We were all kids at one point, and I can attest that my parents definitely shopped at Old Navy to buy all of my clothes. The best part about it is that, aside from Children’s Place, Old Navy gave out great discounts. When there was a time when there was no Instagram, clothing brands focused all of their attention on advertisements. As a child, you’d see a diverse set of families (of course smiling!) plastered all of the city, by that, I mean Boston. Some locations included on the train, on the side of bus station posts, and on the buses.
Nowadays, the flip has switched and Instagram has arrived. Instagram now dominates the way we communicate and advertise products. Now, brands have been forced to redirect their attention to content creators. Because content creators have the ability to attract and influence large crowds, Old Navy, for instance, works with “the world’s top fashion bloggers on Instagram (see our list for 20 Top Fashion Bloggers for 2015).” Through these partnerships, Old Navy is confident that “their Instagram marketing features both well-styled and photographed aspirational content likely to resonate with their target consumer audiences.”
Filip Tysander, the owner of the Swedish brand Daniel Wellington, founded it in 2011. Since 2011, they’d had much success due to their social marketing skills, targeted to a younger audience.
Based on its success, Daniel Wellington seems to be doing quite well, even during the pandemic. “With a long history of marketing with prominent social media influencers, Daniel Instagramcontinues to lead…by teaming up with top men’s fashion influencers.” Reach out to them if you see yourself promoting their watches and minimalist jewelry.
Here’s their contact information: email@example.com
Since 2011, Marcelo Camberos has been the CEO of Ipsy, a monthly beauty box subscription service. Ipsy’s subscription boxes include a variety of makeup products, skincare products, perfumes, ultimately anything that the user wants. It costs $12/month.
As a way to promote their brand, “Ipsy’s Instagram channel features some of the top fashion and beauty Instagrammers including @chrisspy and @lustrelux. For a look at the top Instagram accounts for fashion and beauty, check out our post here.” So if you’ve ever wondered what it’d be like to select your favorite products and have them delivered to your house every month, then reach out to them (have a sizeable following on Instagram).
As we continue into 2021, brands are popping up left and right. Believe it or not, “marketing Instagram with social media influencers provides brands a succinct way to reach targeted audiences on Instagram and elicit engagement with potential consumers ultimately driving up profitable action and brand affinity.” In similar terms, shits changing; the world is literally changing right before our eyes, yet brands, such as Old Navy, Daniel Wellington, and Ipsy, appear to hang in there. You now have the opportunity to work with brands, and what’s not to love about promoting great products or clothes?
Featured image: Health-and-wellness