In businesses, art is more than wall decor and interior design. There are many ways art can actually help businesses thrive. In such a competitive business world, art helps businesses stand apart from one another. And, it leaves room for more creative inspiration. It creates a label for the business and controls how it is perceived. Because of this, businesses can use art to navigate conflict and success through marketing. With art comes a subtle, universal language that brings collaboration to the workplace.
Art has lasting impacts on community development within a business and the impact of its mission outside of it. Victoria Anderson, Business Development Director, on LinkedIn writes, “Even though investing time and money into art can seem to be outside the range of normal business activities, there are numerous benefits to the company.” She explains that this encompasses many factors. It can range from motivating the team to creating networking opportunities, and to contributing to community relations.
With such a prominent social media presence in today’s business world, art is allowing for original and creative ideas to promote businesses. Brands need diverse talent to keep their online presence fresh. Art investments are not stereotypically investments businesses prioritize. However, Strategy-Business explains, “Arts investment provides solid advantages for both the business itself and the community in which the company and its employees live and work.”
Art Inspires Mental Health
These advantages link to mental well-being and community engagement. Not only is it a helpful marketing tool and sets a business apart from competitors, but it also provides mental health benefits.
“It can be used to help employees communicate, overcome depression, anxiety, and work-related stress, and explore different aspects of their own personalities.”Gonzalo shoobridge, ph.d.
As the mental health crisis continues, it is important to acknowledge which factors in the workplace contribute to the well-being of employees. In addition to providing better benefits and addressing the roots of mental health issues in the workplace, exploring subtle motivators of employee success can have lasting impacts on the success of the work environment. Because of this, art in the workplace is important now more than ever.