Spotify has teamed up with the e-commerce platform Shopify. In an effort to launch a new interface that will allow artists to sell merchandise directly from their artist profiles.
The move is part of the music streaming platform. A “commitment to building new tools and resources to help artists turn listeners into fans, fans into superfans, and, ultimately, earn more,” according to the company.
Following the debut of its virtual event listing, tipping, and Fans First emails capabilities. SPOT said the connection will provide “artists even more chance to generate other revenue streams.”
Shopify makes it simple for artists and their teams to manage inventory. And they can choose which items appear on their profiles. (Your profile automatically removes out-of-stock items from your inventory.) As soon as you’re ready to drop new merch, you’ll immediately be able to share it with fans. And capitalize on your release moments so that they can browse your merch while they stream your new music.
Spotify collaborated with Merchbar. A US clothing firm that claims to sell over 1 million things from 35,000 artists, in 2016.
Shopify merch will replace any current Merchbar stuff in countries where the relationship is operational, according to Spotify’s FAQs, and artists will need to unplug Shopify in order to see their Merchbar merch again.
How to sell merch on Spotify
To list products on Spotify using Shopify, the artist or team must have a Spotify for Artists account and administrative access to the Shopify store. Once the artist’s Shopify store is connected to Spotify, you can publish up to 250 items from Shopify to Spotify for
Artists, and select up to 3 of these items to display in your artist profile. According to Spotify, Shopify allows artists and their teams to “easily” manage their inventory and control what items appear in their profiles. For example, sold-out items are automatically removed from your profile. The new March release, in addition to the release of new music, can be shared immediately with fans.
This service will be available in US, Canada, Australia, Britain and New Zealand.
Feature image by Haithem Ferdi from UNSPLASH.COM