With TikTok’s short videos contributing to its quick rise in popularity, YouTube similarly created their own version known as “Shorts.” And consequently, Shorts Report to further help creators. Because the more help, the better right? And why not rival TikTok?
So, what are Shorts?
Last September, YouTube announced their plan to release Shorts, “a short-form video experience for anyone who wants to create short, catchy videos using nothing but their mobile phones.” Initially, YouTube created a Shorts beta in India. However, as of March 18th, Shorts will be made available in the U.S.
Shorts, like TikTok, are now 60 seconds long, allowing for creators to expand their creativity. And similarly, are vertical-only.
What are Shorts Reports?
In further assisting creators and promoting Shorts, YouTube released a bi-weekly resource that consists of “Shorts inspiration, product updates and content tips, all in a scrollable format” known as Shorts Reports as said by a YouTube Shorts Content Strategist. YouTube explained their goal for the new resource:
A recent Shorts Report posted outlines how to get started creating Shorts, tools that are available for use, and the best practices to grab the attention of viewers.
In another Shorts Report posted, YouTube discussed the topic of content and finding inspiration in the Shorts community.
Though Shorts were just recently in beta and are now being rolled out in the U.S., check out YouTube’s Shorts Report for all things related to Shorts. Whether it be needing tips about content, to wanting to learn how to use YouTube’s creation tools, subscribing won’t hurt!
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