There’s a new platform in town thanks to Kerby Jean-Raymond, designer of Pyer Moss and now partner with Kerling, a French luxury conglomerate. Kerby Jean’s Raymon vision is to empower the next innovators in whatever way he can, so he created a platform called Your Friends in New York. Here are some key takeaways as we begin to watch his endeavor come to light!
What’s Your Friends In New York?
Your Friends In New York will be a fresh concept of bringing together fresh ideas and faces to the table, with the focus of events, philanthropy, music, art, and – of course – art. To become part of the family, please follow their handle: Instagram.
As we wait on additional details on Your Friends in New York, Kerby left us with some information so that we know what to expect in the coming months. YFINY will “merge fashion, music, art, philanthropy and wellness to form an eco-system of creativity that reimagines how consumers discover and interact with brands, including Jean-Raymond’s own brand, Pyer Moss,” according to a release. It will include an event and experiences arm (when those are happening again), an incubator-inspired program, philanthropic initiatives and a merch label.
CEO of Kerling, Francois-Henri Pinault response is: “When I met Kerby in 2019, I was impressed by his unique perspective of creativity, innovation, business and social issues. What struck me immediately was his willingness to invent a new, singular model, freeing himself from the usual constraints of the fashion system. It was only natural for Kering to support this project that seeks to empower new artistic talents, to encourage the diversity of creativity and to give a voice to the younger generation of innovators,” said François-Henri Pinault in a release.”
Due to the pandemic, the original launch was supposed to be in March 2020, yet that did not discourage or derail Jean-Raymond’s vision for the new platform. The world was about to see a hint of the philanthropic focus by “Pyer Moss’s medical supplies drive and relief fund for minority-owned businesses. In the future, Jean-Raymond says, YFINY will continue to support up-and-coming talent through an incubator-like program and will focus philanthropic efforts on a range of issues, including but not limited to mental health services for residents of public housing.”
This kind of work is important because Jean-Raymond is using his platform to make a change in the name of fashion and help others working toward his level of success, especially as a Black designer. It’s just as important to acknowledge one’s power and use it to their advantage, and I’m sure YFINY will be the start of many initiatives to amplify young innovators’ voices.
Featured image credit: Pierpaolo Riondato