Instagram’s platform is changing quicker than one might think. In the beginning, it had been used for artists, such as photographers, to upload their work. However, given the height of content creators, Instagram is becoming a space for businesses. There have been many e-commerce accounts popping, in reference to brands. In short, an e-commerce account is an account that allows you to perform commercial transactions digitally.
Moreover, “Unlike Facebook and Twitter, Instagram’s newsfeed does not have a sharing algorithm. What this means is that when a user logs in, he has the opportunity to see every piece of shared content from the accounts that he follows. Over half (57%) of these users access the site on a daily basis. This visibility and reach makes shoppable Instagram an optimal social platform for your brand.” This can also apply to influencers who wish to optimize their accounts. More importantly, “the platform is already seizing the momentum and plans to mix social media with a new visual shopping experience, video content, marketing analytics, and a standalone advertising channel.”
If you wish to learn more, below you will find tips to set up your account in a way that will help you be ahead of the game.
1. Insert Link in Bio
2. Optimize Your Photos
3. Re-gram Your Customers
What I mean by that is “re-gram photos that your customers have tagged you in through a hashtag or @mention.”
4. Schedule Time to Like and Comment
5. Post Content Reguarly
Though this is a shortlist, these steps will help you in the long run as Instagram is changing every day, especially after the pandemic. Well, not really, but you know what I mean. Aside from that, I want to see your e-commerce brand skyrocket as much as it did for Kylie Jenner with her lip kits. Oh, and by the way, Kylie Cosmetics has just relaunched in case you ran out of any lipliner… in case you were wondering.