In the last couple of months, LinkedIn has begun implementing more and more beneficial features for creators on the platform. On March 30, 2021, LinkedIn announced their new release of the Cover Story feature. Think of it as being similar to Instagram’s Highlights except that LinkedIn is a business/employment-oriented platform.
What’s a Cover Story?
According to LinkedIn’s Official Blog, a Cover Story is “your professional story to life on LinkedIn.” It essentially is a chance to highlight anything about yourself or your experience that you want potential employers to know. And, the same goes for recruiters. It’s an opportunity to elaborate on a job position and the company’s expectations for individuals.
Why are they important?
Well, firstly, it’s an opportunity to be able to land more potential employers and employees. The feature, which allows users to upload videos, is especially beneficial for job seekers as it offers a glimpse into people’s personalities. For example, think of Cover Stories as your first introduction of yourself. And, thus, your first impression on possible employers. LinkedIn backs this idea up with a recent U.S. survey that stated “almost 80% (76%) of hiring managers believe seeing a pre-recorded video of a job seeker would be useful.”
To reiterate, Cover Stories are just as helpful to recruiters and business owners as it allows them to better explain job positions, expectations, products, and reach new audiences.
What should you record on it?
The answer is rather simple! You should record anything you want your future employers or employees to know/see. Whether it be introducing yourself, highlighting something on your resume, or describing your aspirations. Just note that Cover Stories have a maximum time frame of 30 seconds. So, make sure whatever you say is important and to the point.
Although recording a video about yourself can be awkward, if it gets you in contact with potential employers or employees—who cares! So, think about what you’ll say, record yourself, and make more connections.
Feature photo credit here
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