Google Plus isn`t just a competitor of Facebook. Google sees it as the central tier of its web resources and an important piece of the social web puzzle.
It is an intergration of all of Google’s web resources, including Gmail, Blogger, Picasa, and YouTube. Google Plus has been designed and developed since the day. To be not only visual and intergrated but also optimized for mobile devices.
As it becomes more popular, marketers need to take it more seriously. What is now the second largest social network should no longer be seen as a trivial matter.
Utilizing the User Experience content viewing
The primary goal is to improve the user experience. This includes using the social network to improve search results by providing relevant, current, and accurate online content. On the search results page, the best content is displayed to meet the user’s expectations.
Here are some tips to consider before jumping into the world of Google Plus.
Media and Graphics can take you far
Images, photos, and videos are key to sharing Google Plus content.
Google Plus is Newsworthy and Educational
Google Plus is much more about learning and education than Facebook. People tend to be more serious and want deeper and more in-depth content than pictures of kittens and cats.
Constantly update your content
The content published is based on the industry. However, entertainment and media-related sites that cover news and entertainment will require more updates to Google Plus every day. Business-to-business sites don’t need that level of intensity; so once a day may be enough. Get ready to experiment and see what works best for your brand.
Make the most of Google Plus with Hangouts
Creators can use Google Hangouts to share their most precious content. Whether it is Public or Private. This includes Webinars, Question and Answer Sessions, and Ongoing Seminars.
Learning how to Google marketing as well as applying these tactics and principles can improve your social media marketing.
Feature image by Mitchell Luo from UNSPLASH.COM