In today’s world, there are so many ways and opportunities to sell products online. Whether you’re an independent seller using sites like Depop or Etsy, or a bigger/upcoming company like Cider, generating sales is of the utmost importance. With no online sales, there’s no company! It’s imperative to stay up on your sales and keep an eye on what’s trending to appeal to more audiences.
There are many tips and ways to increase your online sales. They can be simple or they can be more in-depth, but either way, if your sales are down, don’t fret! There is always a chance to boost them back up. With so many people relying on their online business during COVID-19, it’s especially important to boost your sales.
Tips for Boosting Online Sales
1. Ad extension
These are a no-brainer, especially if you are already advertising online. Ad extensions allow you to add more custom information to your ads, like a phone number or a link to a specific page on your website. There are many different programs that offer ad extensions, like Microsoft for example.
Ad extensions also don’t cost any additional money. You simply pay for the ad itself and are allowed to customize it with an extension to make it more appealing to customers. Proper usage of extensions will surely boost your online sales.
2. Make customer reviews a highlight
It’s important for future customers to trust your business and feel comfortable making a purchase on your site. By highlight and giving quick access to previous testimonials, your future customer will know that they can trust you and your site. This is a great tactic to entice people right off the bat.
Similar to customer testimonials, be sure to add if your business has any official accreditations, make sure to add those to an easily viewable place on your site. This addition of trust will only strengthen a customer’s decision to purchase from you. Online sales will come from trust within your customer base and prospective customers.
3. Put effort and quality into product photos
This simple step could really make or break your sales. It’s important to have an abundance of photos that represent your product well and comprehensively. You don’t want your potential customers left wondering about the quality of your product simply because the photo is bad. This doesn’t mean you must spend an intense amount of money on professional photos or cameras, but there are tips to produce good quality photos on a budget. If you do have access to high-quality camera equipment or a photographer, that’s a great option too.
Make sure the room you are shooting pictures in is brightly lit and that you have a backdrop that starkly contrasts with your product. Take photos from every single angle, make sure you showcase the product in full so no one is left wondering. Make sure your images are high quality rather than small, blurry thumbnails. Showcase your product authentically in a way that would entice you to buy it!
4. Followup emails and discounts
This is a great tactic to reward customers and really entice them to want to come back and shop with you again. Building a recurring customer base can be really important to the life of a business. Send an email to each customer after their purchase thanking them profusely. It’s nice as a customer to receive a genuine email of appreciation and may spark them to come back. Beyond just that, it’s always an option to offer a discount code for their next purchase. Customers will be much more likely to come back if they have an incentive to do so and save money. It doesn’t have to be anything drastic, but a nice 10-15% discount would do the trick!
5. Social media activity
Having a big presence on social media can do wonders for boosting your online sales. Also, it will allow your customers a behind-the-scenes look at your process as a seller. Posting a lot about your product on social media, offering testimonials from happy customers, and overall promoting yourself will be sure to score you more sales.
Everyone is always constantly on social media, which is why it’s a perfect place for exposure. Stay active on Instagram, Twitter, TikTok, etc. to appeal to larger audiences and gain a bigger following as a brand.
See sales skyrocket!
These are just the beginning of things you can do to boost your online sales, but they are some of the most foolproof ways. For more information and inspiration, you can check out BW Businessworld and their information on practicing better e-commerce methods. But you should have a solid footing now, so get to boosting your sales!
Feature image credit: Unsplash