It’s like summer camp in the 2000s all over again!
That’s right! You might want to dig up all your old camp crafts from beads to thread and get ready to start stringing your own jewelry because the season of beaded necklaces is back!
Creators everywhere are now sporting these nostalgic necklaces. And there’s one name that can’t stop appearing across necks and coming out of people’s mouths: Martha Calvo.
About Martha Calvo
Martha Calvo was born and raised in Miami, Florida, where her company is still located today. She began her company in 2006, mixing smiley face beads with 14k gold, and it’s now a sensation!
“I love designing pieces that are meaningful and make a statement, when you put them on they become an extension of yourself,” shared on her website.
The Martha Calvo product line includes rings, necklaces, bracelets, and earrings, which are priced from $90-$250.
Martha Calvo on TikTok
Besides being worn by many notable celebrities such as ASAP Rocky and even the Kardashians, Martha Calvo has brilliantly been sending PR to none other than TikTok creators for promotion.
Brooks has been on YouTube for the past 12 years, whereas Paris only recently joined the scene. She rose to incredulous success after posting steady everyday-life content on TikTok consistently for the past four months. The two seem to be best friends…best friends with adorable necklaces, that is.
Many of their videos–some of which they film together–you can see Martha Calvo stacked on their necks. The maximalist jewelry company reminiscent of Y2k has found its way into much of their comment sections. Now, Martha Calvo is a common name among the TikTok fashion community. Everyone seems to be trying to get their hands on a piece.
TikToker Suede Brooks has 994.5k followers on the app and Victoria Paris follows closely behind with 887.5k. That’s almost 2 million more customers Martha Calvo is reaching by sending their products to the two content creators.
Martha Calvo is doing what many businesses should be implementing, and that is influencer marketing. In today’s influencer-obsessed culture, it is one of the best tactics to sell to an audience. Customers trust their personalities and their recommendations.
Martha Calvo’s Growing Success
Likely, Martha Calvo has already seen a spike in their own following and sales as many Victoria Paris and Suede Brooks fans turn to the company for their newest purchases and items on their wish list.
Though Brooks’ and Paris’ audience are predominantly female, in or just recently graduated college—thus lacking an extensive amount of funds—their audience in well interested in fashion and would be more willing to spend their money in that industry than elsewhere.
However, of course there will be some that find Martha Calvo too expensive. Those people have had to become a bit more…crafty. Yes, they have started making their own DIY Marth Calvo inspired jewelry pieces. People all over have been creating their own spin-offs at a much smaller price that only costs a trip to Michaels and some supplies!
So whether you’re ready to drop the money or prepped for a DIY day, it might be time you hop on the trend. Martha Calvo will continue to become a more well-known jewelry company as their selected influencers continue to promote their product, which causes America to be obessesed.
Featured image from Unsplash (not Martha Calvo Jewelry)
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