Have you heard of LinkedIn? Well, if you haven’t Linkedin, in short, it is an American business and employment-oriented online service that operates websites and mobile apps. When it was launched on May 5th, 2003, the app was primarily focused and attracted a community of professionals, allowing them to post their CVs and employers to post jobs. As of recently, “LinkedIn had 756 million registered members from 200 countries and territories.”
Now, are you an influencer, or should I say, content creator? If so, today is your lucky day because Linkedin is developing a new platform to support content creators. This is great news because “LinkedIn allows members (both workers and employers) to create profiles and “connect” to each other in an online social network which may represent real-world professional relationships. Members can invite anyone (whether an existing member or not) to become a “connection”.
The New Platform…
Said Social Media Today: LinkedIn has launched the first stages of a new plan to develop a support framework for content creators on the platform, which will ultimately lead to new advertising and promotional opportunities through the app’s most influential users.” Moreover, Dan Roth, editor in chief of Linkedin, has posted a new job ad for a Head of Community. So if you’ve been out of a job due to the COVID-19? Apply. What’s the worst thing that could happen to you?
“Creators are the lifeblood of LinkedIn. People who share their voice with the goal of building up the community – whether that’s by creating original posts, stories, videos, articles, etc.; amplifying new people to follow; sharing news and links and explaining why they’re worth your time; etc. – help us all see what’s possible and what’s coming.”
First, the job will give you the opportunity to focus on facilitating further growth for creators, which “will likely lead to new ad opportunities in LinkedIn’s video products, and within LinkedIn Stories, enabling LinkedIn to establish revenue sharing eco-system.”
On top of that, this will open up a range of new promotional opportunities, including individuals and brands. “For individuals, if you’ve been working to build your personal brand on the platform, LinkedIn could soon offer you new ways to glean more benefit from such, even monetary incentives, which could help to further build your professional profile and industry standing.”
Moreover, “For brands, aside from the possibility of video and Stories ads, it could mean that you’ll no longer need to rely on your internal experts building their own profiles on the platform, as you may soon be able to more easily partner with relevant influencers within your niche, utilizing their established presence and expertise to expand your promotions.
This is a new platform, so things are still in development. Other than that, don’t hesitate to make an account now, I’m sure it’d be up and running in no time.
Featured Image Credit: Alexander Shatov