What makes a hotel successful? My assumption would be a combination of comfortability and affordability, with an emphasis on affordability. Who wouldn’t want to go on a luxury trip on a discount? I’ll wait. Let me introduce you to a company called Curacity. It partners creators with luxury guest rooms. And, these rooms aren’t limited to one hotel destination. Instead, Curacity works with a ton of different hotels all over the world. The exchange is that content creators are tasked with promoting their business while on their free vacay. Now that sounds like a good-ass deal.
Headquartered in New York City and Stamford, CT, Curacity is a data analytics company through which Mike Keriakos and Nike Slavin, both co-founders of the company, use “Omni-channel Revenue Attribution (ORA).” This is described as a data measurement tool that benefits the hotel business model. Specifically, OMR tracks and measures digital publishing and Instagram content, driving hotel sales and highlighting a creator markerplace. And, between 2018-2019, according to a Fast Company article, “the company now works with 200 four- and five-star hotels and has seen its revenue grow 500%.”
Content Creators at Curasity Hotels
As expained by Mike Keriakos:
From September 2019 to March 2020, Curacity placed 21 influencers into MADE’s rooms and tracked the purchasing activity (online and offline) from each influencer’s followers. Curacity’s Instagram product—designed alongside Instagram’s product and technology teams—drove 64 nights to MADE. “It was amazing to see in action: put 1 influencer into the system, get 3 nights out! The veil on influencer marketing had finally been lifted—we placed influencers into empty rooms and saw real booking ROI, not to mention the intangible marketing value and content that was created” says Freitas.
If you are interested in working with Curacity, please check HERE. And of course: best of luck.
Featured image credit: Patrick Robert Doyle