FYPM: An Influencer’s Personal Yelp

Making money through digital influencing is a viable and successful career. And, if you’ve managed to build yourself a successful following online? And, if you’ve managed to build yourself a successful following online? One of the top benefits you’ll receive is company after company reaching out to you with an ad campaign and product promotion opportunities. But, has a financial offer from a company ever seemed suspiciously…low? Or, have you been compensated in a less-than-satisfactory manner after completing an ad or review on your YouTube or Instagram page? How does a budding influencer like yourself distinguish between financially viable opportunities and carefully disguised scams?

Introducing FYPM

Lindsey Lee Lugrun and Isha Mehra, the co-founders and owners of F*** You Pay Me, were once faced with the same questions. That’s why they invented FYPM. It’s somewhat of a Yelp solely dedicated to influencer self-marketing. First, you create an account, and once the site monitors verify you as a veritable influencer by their criteria, you’re in. As a member of FYPM, your job is to leave reviews of companies you’ve worked with before. Felt under-compensated or scammed by a brand? Here’s your opportunity to share your experience. Was your time working with a company a mutually beneficial and successful memory? Leave a review so others in your field know that the company is legit. With the inception of FYPM, Lugrin and Mehra sought to invent a space for online creators where they were allowed to avoid time/money-wasting experiences with brands.

The idea was actually based on one of model/influencer Lugrin’s personal experiences. Early in her career, she was severely underpaid for her work on a Marc Jacobs ad campaign without even realizing it. Lugrin was frustrated by the lack of accessible information regarding finances for influencers. So, she wanted to allow creators to leverage their financial services. Now, creators can maintain their autonomy by providing them with a space to compare and contrast baseline influencer market rates.

Time and Money Saved

F*** You Pay Me filled a much-needed gap in the influencer world. There have been countless videos uploaded on YouTube in years past wherein influencers outline their bad experiences working with brands. This used to be the only way to get the word out to warn fellow creators of scams. But now, with FYPM, influencers can avoid signing on to scammy situations beforehand, saving them time and money. 

So, are you an influencer that’s ready to make decisions that allow you to be fairly compensated for your hard work? Head over to F*** You Pay Me and review your first brand right now. 

Featured Image from John Schnobrich on Unsplash