Mouthwatering cheeseburgers, crispy homemade potato chips, spicy pasta dishes, and more can be found on TikTok. Known for short, funny videos, TikTok also has become a place for sharing recipes and delicious food. With that, TikTokers have gained large followings and have gone viral. So how exactly does TikTok create viral food stars?
Easy To Follow Recipes
TikTok’s short video length leads to simplicity. There are no extraneous details when it comes to recipes, just the important steps. This is ideal for beginners, those who do not know their way around a kitchen yet.
The visual aspect of videos is also helpful. Reading steps like fold in the cheese often make absolutely no sense to a beginner, but seeing it done allows for someone to understand the term.
So not only are the recipes easy-to-follow, the cooking methods are easy to learn. There is no room for confusion when every step is being shown.
TikTok Makes Cooking Fun
Creators need to get creative when showing off recipes. With only 60 seconds to spare they need to edit and film in a way that is engaging.
Let’s also not forget how mouthwateringly delicious the food comes out. They draw you in by showing the final result and you stay to figure out how to get that in your stomach as soon as possible.
While online recipe sites are great to find instructions, they lack personality. TikTok is able to create a relationship between the viewer and the cook.
Whether it’s Tabitha Brown’s sweet motherly advice that she gives while showing you how to make vegan bacon from carrots or QCP calling you a betch as he shows you how to make pasta, TikTokers have tons of personality.
TikTok is able to make cooking fun again because there is no pressure and no restrictions, people can be as bold and out there as they want. They can be themselves in front of their camera and connect with their followers.
So whether you’re looking to hone your skills in the kitchen or are just fascinated by delicious food, head to TikTok to see some of the best chefs online.