Since social media is concentrated, finding fashion influencers who truly stand out can be difficult. Fashion has a massive community on social media. And, its content is constantly evolving. However, many fashion influencers often seem to replicate one another. While influencers share the common goal of maintaining the attention of a large following with unique content, there are some who stand out from mainstream influencer culture. This varies from influencers to influencers and how they use their following.
For instance, some influencers use their platforms to create outreach towards communities where they make an impact. This is done in a variety of ways. Whether through fundraisers, donating to local businesses, educating their followers about fast fashion, or vocalizing social issues for more inclusive spaces.
Fashion influencers gain their followings for marketing their creative style and personality. As they use their creative vision, these influencers market their own brand and create an image for themselves that extends beyond fashion. The way they choose to use their platform has a larger impact on followers than it may seem. Influencers keep their social media profiles up to date and seem to consistently post.
These fashion influencers have rapidly grown a strong presence on social media platforms. Not just because they have good taste, but they communicate openly with their followers.
Day in the Life
Valentine grew a following on TikTok after posting daily vlogs during fashion week as a runway model this winter. They title them “day in the life of a model in.” Their TikTok has accumulated over 200k followers. These unique day-in-the-life vlogs bring attention to their profile. But, these types of videos are just a portion of her content. In addition to their day in the life videos, they post themselves freestyle dancing, hyping up their friends, and spending time with their girlfriend Luna.
Valentine is blunt and direct with her followers. Although her profile is pretty casual, the way she carries herself in them is motivating. She answers questions directly and calls out their comment sections when they feel compelled to. This model makes it a point to normalize mental health struggles as well. They make it clear they are proud of her accomplishments and keeps it real with their followers when it comes to mental health. Valentine wears what they want and films their vlogs with openness and honesty. At shoots, people know them by their choice of streetwear and desire to remain comfortable in their own taste. They reatively share their personality on TikTok with a laid-back tone to their profile while educating their followers when they speak their truth.
Virgo Martinez is a member of the LGBT+ community who has openly shared her relationship experience and passion for film. She has shared her life living in both Spain and the U.S. while navigating her long-distance relationship. Her authenticity and down-to-earth manner give her followers a sense of safety. She uses Tumblr, YouTube, TikTok, and Instagram to express herself and creatively explore. Over the years Martinez began modeling for her friends and creating short films.
She will openly share her creative ideas, thought processes, and rambles with her followers. Virgo is unique because she creates a space on her social media that feels like a one-on-one conversation. She shares her ideas and responds to her followers. This kind of casual and laid-back influence that also encourages open communication for creativity influences people to feel more comfortable with themselves. Especially the parts of themselves they can relate to Virgo. Following her is like having a casual conversation whenever a post pops up.
These influencers are not solely fashion influencers. They create a social media presence that feels safe and real. While mainstream influencing may seem more formal, these two approaches expressing themselves in a creative, mellow way. In this way, they encourage a nonjudgmental and upfront way of communicating about themselves and others.