If you haven’t figured it out yet, content creators are essential to the social media world. Without content creators, what will everyone do? No content creators = No Youtube videos. No content creators = Twitch wouldn’t exist for those obsessed video gamers. I think I’ve made my point by now. On the other hand, did you know that being a content creator won’t equal instant profit? Cinnamon is here to change that!
Meet The Incredible Mind Behind Cinnamon
CEO of Cinnamon, Róbert Tarabčák, wants to change the lives of modern-day content creators. Imagine putting all of your effort and time into your passion and not making any profit? This is the case for most Youtube users. Most Youtube content creators don’t make enough profit, if not, any from their videos and channel. In fact, when and if the creator does make a profit, only 55% of the revenue is theirs. Róbert Tarabčák has used this information to his advantage.
Cinnamon has the potential to change the game for content creators. Tarabčák’s Cinnamon makes it its priority to pay content creators fairly. How is this done? Cinnamon had teamed up with Coil, another platform for content creators. By teaming up with Coil, helps revenue flow right into the creator’s pocket. What’s the catch? Both, the content creator and audience have to be signed up with Coil. Coil charges a monthly fee of $5.
What does this mean for creators?
Cinnamon isn’t asking all creators to ditch Youtube. In fact, it just wants a chance. Current successful content creators can simply start small by taking a small amount of their audience on Cinnamon. Those content creators that see no revenue from their Youtube channel can really use Cinnamon to become powerful in the social media world. By using the platform, the content creator has 2 options. The first option being a full video. The second option being a “Short”. A “short” is Cinnamon’s version of Instagram Reels. In fact, it is known that most people will watch a shortened video fully since it’s less time.
Cinnamon has provided a section on their website which includes videos from its users! This makes it easier to convince others to start using Cinnamon as their preferred platform. This section is labeled as “Creator Stories“. Several creators share their experience and expertise, such as Catera Combs, Andy Lalwani, and Chelsea Dickenson. These creators are all successful content creators through Youtube and Instagram and have moved some of their content to Cinnamon to show why it is a wonderful platform. Check out these videos to hear what Combs, Lalwani and Dickenson has to say.
Cinnamon has upcoming plans for its users. It will soon have the option to stream live and schedule videos. The option to stream live will reward the creator with 18 cents per viewer, per hour. The platform has great potential and who knows? Maybe it’ll be the next Youtube.
Featured Image Credit : https://unsplash.com/@jakobowens1\
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