Instagram makes advertisements an easy way to get lost in a deep dive for different products. Advertisements flood our feeds, but sometimes there are a few that catch the eye. Especially, if these advertisements relate to the needs of creators. Whether it is a video editing app, camera gear, travel bag, portable charger, or small retail advertisement, some of these can be helpful.
This is partially due to the fact that advertisements are different based on the Instagram user. If an account is advertised and it has a smaller to moderate following, this could be a potential brand to work and collaborate with as well. These accounts open up doorways to creative ideas that you can explore, from seeking partnerships to buying from the accounts that pop up.
If you are interested in film or photography, then you might have seen these advertisements on Instagram. There are a few accounts that offer camera gear that are accumulating large followings, most likely because of advertisements targeting digital creators. Brevite’s statement is: “Modern Camera Bags for the Modern Explorer” and it offers either camera bags or everyday bags. The backpacks are made to be more modern and versatile so they are not limited to just cameras. The website offers waterproof, durable bags and leaves room for other supplies that meet the individual’s digital creator needs, hence the “modern explorer” label.
The company also makes it a goal to give back to the community, even listing their values on the website:
- 1. “We enable and support each indivudal’s creativity”
- 2. “We lead by example”
- 3. “We treat everyone fairly in all we do”
- 4. “We are serious about play”
Hexbrand is a company dedicated to selling bags and accessories for creators designed by photographers. The brand focuses on style and its goal to enhance creative style for the next generation of creators. Inspiration is gathered from fashion, music, and art as described on their website. This brand is eye-catching because not only does the bag have a modern and spacious look, but it can be equipped fashionably with streetwear.
In today’s culture, accessories are designed for the “next generation”. These are two examples of how the style of products is evolving to suit trends in fashion and digital marketing. Since information is so easily absorbed visually in the media, designers are coming up with unique ways to make accessories functional and stylish. What these brands have in common is approaching the standard necessities of photographers and bringing knowledge into other useful creative outlets.
The top creative directors for designers started out as accessory designers according to Business of Fashion. When creating products, they “take the DNA of a brand, distill it down to its core elements and translate that”. The product is then a result of taking the elements of the brand and figuring out a way to portray that in the product.
Featured Photo by Skye Studios on Unsplash
