Being an influencer sort of sounds like a dream job, right? You have loving fans, get to work on your own terms, often you get to travel the world (post-pandemic, hopefully). It has become a coveted role over the years and so many people want to give it a try. Because of this, the pool of influencers feels a tad bit saturated. It’s imperative for you to stand out from the crowd. Using smart tactics when you’re first starting out can make or break your career.
It’s also not easy to start building your own brand. It requires outside help here and there and the knowledge of what it takes to be successful. Here is a quick how-to on how to become an influencer (and a great one!)
Starting out anything is rarely easy, especially when it’s a career path. There are a few basics, though, for baby influencers.
- Find your niche. There a few things you need to sort out before launching your career or platform. Consider what you’d like to do and be known for on social media. This will also help determine what platform you want to create on mainly. Passionate about fashion? Become a style guru on YouTube or Instagram. Are you really good at makeup? Start a tutorial channel.
So many influencers that are widely popular right now don’t even have much of a niche themselves, but they did when they started out and gained a following. You need to narrow down the type of content you want to produce before you can start. And get creative! Find something about your passion that is unique to you. This will make you stand out in the crowd.
- Decide on your main platform. Once you’ve determined what kind of content you want to produce, it’s time to look at what social media platform makes the most sense for you. Of course, you aren’t limited to this one platform, but it is best to prioritize one. If you’re more into fashion or interior design, Instagram and TikTok are great options to get big on. If your focus is things like outdoor tasks or product reviewing, YouTube might be the better option for you. Pumping the majority of your content into one app or site will make it centralized for your fans and makes you easier to discover.
- Put effort into your content. This could be something you want as a full-time job so it’s essential to treat it as such. Put effort into your content and viewers will appreciate it and flock to you. This might require making some purchases and getting supplies. You might need a professional camera, so here is a list of affordable cameras for YouTube. Maybe you need something like a ring light? This set on Best Buy looks excellent. It’s important also to start out with the basics and invest in new equipment as you grow. Going extreme and buying the most expensive supplies at first could be a problem in the long run if your career doesn’t take off or you find out being an influencer isn’t for you. But, getting new essential supplies is imperative if you want to put real effort into your content.
- Understand your audience. Knowing your audience is a great way to narrow down the type of content you’re creating. Once you figure out who your audience and have gained an audience, listen to them! They can offer you ideas for new content they’d like to see or feedback on what you’ve been posting. Comments are a great place for you to build a sort of rapport with your viewers.
You can also use your platform’s analytics page to understand what people like and don’t like. It’s a great idea to always keep your eye on your analytics. This could force you to switch some things up and ultimately result in more followers. Or, it could be the downfall of your career. Pay attention to who is watching and what they’re engaging with.
- Use tools to be discovered. Each platform is relatively similar in its ways to boost your content. Using hashtags pertaining to your niche could help in being discovered by people who will want to follow you. When you’re first starting out, it’s fine to go wild with hashtags! Consider creating a hashtag that is unique to your brand. They do work in reaching like-minded people. You can also use HashtagsForLikes as a tool to see what the top hashtags are in your niche.
Other ways include paying for advertising on social media or for boosted content. If that idea interests you, look here for a guide to doing so.
- Maintain consistency. This is a really important part of being an influencer. Your audience is coming to you for familiarity and consistency. Of course, it helps to switch things up every now and again, but big changes are against your best interest. Changing your niche or content could potentially alienate your audience and make you harder to discover. It would let fans down to know they followed you for one reason and now you’re changing to something else.
Another part of consistency is how often you post. You could start a schedule for yourself and target one day a week to upload new content or post all throughout the week. It’s up to you, but your followers will like to know what to expect. Also, releasing content like a new video or tutorial on a specific day each week will give your followers something to keep coming back for. Try not to fall off a schedule of regular posting or your followers will notice. They likely won’t like it either and will grow tired or uninterested.
- Reach out to brands. This part is really exciting but only comes once you’ve built up a good amount of followers. Reaching out to brands and having them reach out to you is a big part of being an influencer. Don’t be afraid of rejection, either. Find brands or products you love in your niche and shoot them an email asking to do some promo. Chances are, they will be interested as well.
It’s also smart to accept brand deals you personally believe in in order to remain authentic to your audience. It might come across as odd or deceiving if you promo a product you clearly have no interest in.
- Expand your reach. Once you’ve got a base of followers, it’s time to expand your reach and grow as an influencer. To do this, you can reach out to fellow influencers in your niche for collaborations, doing giveaways, or even hosting meet and greets with your fans (post-COVID, of course). There are a variety of ways to make yourself more well known and gain a larger following.
Enjoy Being an Influencer!
If you follow these steps and put passion into your journey to become an influencer, then you surely will. Don’t put too much emphasis on your follower count in the beginning and remember that everyone starts somewhere. Focus on creating content you love and that your audience will love! You will have a great time doing it and feel pride when your platform grows.