Data sourced from Sprout Social
Given the wide range of ages accepted on many social media apps, you might be curious to know whether you’re on age-appropriate apps. And sure, you wanna stay hip and cool, but if you’re constantly trying to keep up with references and lingo that just feels wrong on your tongue, it’s probably not meant for you.
As for Facebook, I think all the Gen-Zers can agree that they’d be willing to leave it for the Millennials and above. Out of Facebook’s 2.7 billion users, the largest age group taking over 27% of the accounts are between 25-34 years old. Males make up 56% of users and females make up 44%. And though Facebook gets its shade, it still remains a popular platform with the greatest engagement.
One of the most surprising facts about Instagram is its age demographic. The largest age group is the same as Facebook’s (25-34 years old). However, Instagram’s female users exceed Facebook with 57% female and 43% male on IG. Oftentimes Instagram is considered a “younger” generation’s app as the platform has been trying hard to compete with Tiktok by implementing similar features like reels. However, TikTok still surpassed Instagram as US Teen’s preferred platform.
Twitter has 187 million users with their main user age group ranging from 30-49 years old. Seems a little older than you might expect, right? Well, aside from all of the memes and hilarious tweets that you see on your feed, Twitter serves as a platform to quickly put out news and carry out customer service issues. An interesting fact about Twitter users is that 42% are degree-holders “which highlight the platform’s demographics for higher-earners (depending on your industry).”
Though you’re not using your LinkedIn to share vacation pictures, this social platform has a total of 738 million users. It’s an enormous platform to connect with others in the workforce and to further your professional aspirations. Although LinkedIn users are between 46-55 years old, this is one of the programs that every age from 18 and beyond should find themselves on. With 51% male and 49% female, and LinkedIn is additionally a great source for global connections as 70% of users live outside of the US.
No, Pinterest is not only meant for the stay-at-home moms bored out of their minds. Pinterest is actually a great platform for businesses to improve their SEO. Beyond that, the platform inspires creativity and energizes users to explore different avenues to create and learn. Its users are predominantly female (78%) with 22% male. Though the platform is statistically mostly used by 30-49-year-olds, it has seen an enormous growth of users 25 and under. In fact, twice as many 25 and under users had joined the platform in the second quarter of 2020 than users above 25.
TikTok
Finally, we have what people might arguably say is the most popular app as of right now: TikTok. With one of the youngest demographics 18-24 years old, TikTok is taking over hours of young users’ time with 21.5 hours spent on the app per month. More nontraditional marketing tactics have been observed on the platform due to the younger demographic more heavily persuaded by influencer marketing. However, as it grows in popularity, older users are continuing to join the platform. Thus, only time will tell if this “young kids” app will soon be widely used by older demographics everywhere. Kids beware, you might be catching your parents on your fyp the next time you open the app!
featured image source from: Unsplash.com
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