You know what they say: don’t believe everything you see online. The sentiment rings especially true for Amazon reviews. Hundreds of thousands of fake product reviews flood Amazon’s site, constantly shaking their credibility. Amazon has found the culprit, however, and it may surprise you. The company claims the root of fake reviews is social media. Amazon blames social media for fake reviews and the question remains: why?
How Social Media is Responsible for Fake Reviews
Amazon claims that social media is the breeding ground for fake review solicitation. People are exchanging fake reviews for all sorts of things. Amazon has also stated that social media platforms are not doing their part in combatting this. Essentially, Amazon wants social media to take their resources and enforce preexisting policies that don’t allow for this to happen. The problem is, social media platforms have much bigger issues to tackle.
Why Social Media Isn’t Helpful
Social media platforms have a lot of monitoring to do. And I mean a lot. Between bullying, fake news, copyrights, and nudity, they are constantly having to take down user’s content that violates terms. People soliciting fake reviews are honestly at the bottom of their priority list.
Although Amazon is right in thinking social media platforms can do something, that doesn’t mean they will. Social media platforms need to focus on their own issues before addressing this one.
Amazon Should Stop Placing Blame
Amazon has as much power as social media platforms do to monitor content, if not more. While social media usually removes posts through reports, Amazon actually has to approve of reviews. If Amazon believes that reviews are suspicious, they should put them on hold and investigate. They want to get to the root of the problem when it is just easier to halt the issue at their end. Amazon has the money and resources to do this, and blaming social media for a problem they can fix is simply unfair. Amazon blames social media for fake reviews but doesn’t take accountability for its part in it.
The important thing to remember as a consumer: don’t always believe the reviews.