Podcasts have become increasingly popular over the past decade. 5 out of 10 Americans have listened to a podcast. Not to bore you with statistics, but about 89 million people actively engage themselves with podcasts every month! The growing craze behind podcasts is so much so that Spotify is looking to invest more millions into it.
“We continue to be excited by the growth trajectory and adoption of podcast content globally,” Spotify said in a press release. “While the current environment has shifted listening patterns temporarily, nothing we have seen changes our long-term view of the potential for podcasts.”
To get your foot in this audio entertainment world, here are 5 tips to consider.
- Focus on your niche
This tip is universal for all types of content making, but it is especially important with podcast creation. In your podcasts, you will be talking about certain topics and attracting an audience accordingly. If you are talking about 10 different topics, it will just end up confusing your audience. This can make you look unprepared, which is exactly the opposite of what you want. In general, your listeners should have the idea that you know what you are talking about.
- Have more voices
Even though you are confident and able to lead a single-person show, podcasts tend to be more successful if there are more people speaking. Before beginning, you should make a list of people that you can record your podcasts with. This will help you jot down more topics to talk about. Each person you bring as a guest can bring a unique perspective different from yours.
- Format and Flow
Most podcasts have a specific format like a predictable TV show. The Happy Hour podcast by Shaylyn Martos and Malakai Wade is all about happy news and guests that offer amusing perspectives. Martos and Wade share their personal collection of news and fun-facts in the first half of the podcast and then they bring a guest. This format makes all of their episodes consistent and organized.
- Equipment and tricks for recording
The idea is to be thrifty in the beginning and not spend too much cash on recording equipment before you start. Your smartphones can do much more than you think in this case. To get clear and crisp audio you can simply attach an external microphone to your phone. After that, to obtain a recording with no background noise, you can situate in a small space like a closet and record under a blanket. Martos says she used this technique during COVID lockdowns when studios were not open. Cars parked in a quiet parking lot also make a great alternative for professional studios.
- Make a promotion plan
Once you are done recording and editing your podcasts, make sure you select the right channel for streaming. Your listeners should be able to locate your podcast with your name. Organize each podcast to be launched on specific days of the week or the month. If you have a website, make sure you have made the podcast available there before it’s on your social media channels.
Podcast making is all about having fun. If you are interested in getting your personal podcast out there then you’re definitely a person who likes to talk and be heard. Listeners want to hear different opinions on various genres of topics. If you are creatively unique, you might get more listeners than you’d think.