The workspace for a content creator is not confined to a specific location. It is the same with social media platforms. Every platform has something to offer to a content creator, even LinkedIn. This site is popularly perceived as the professional office space of social media platforms. However, it can be even more if you know how to use it correctly.
Social media coach and influencer Michell Clark has seen the benefits of using LinkedIn. Here are five reasons given by different influencers like him for using LinkedIn.
Reaching a New Audience
The main reason behind being on a social media platform is to find your audience and keep them. LinkedIn offers a huge group of professional entrepreneurs and companies that could potentially be your new audience, even fans. In spite of its differences, posting on LinkedIn is the same as any other platform. Be sure to gauge the audience’s interests and tweak your content accordingly before posting.
Maybe it’s good that no one uses LinkedIn
The fact that less people in your field of interest as a content creator are on LinkedIn is in your benefit. If people in your niche do not use LinkedIn’s growing audience, then that’s less competition for you. Use the less competition in your favor and start posting!
LinkedIn’s Creator Mode is calling for you
The recently launched creator mode on LinkedIn allows you to present an easy interface for your audience. Like never before, you can use hashtags and follow people. It also allows you to keep an updated Activity Feed which is a Facebook-esque interface to keep your posts highlighted. Here are more content tips from LinkedIn itself for using the creator mode.
LinkedIn’s $25 million creator fund
In September, the company launched a creator fund worth $25 million to work around LinkedIn’s Creator Accelerator Program. The program will entail a Clubhouse-style audio interface where creators will be able to present themselves in their own way.
“We’ll be starting to test audio with a small pilot group in the coming weeks,” said Chris Szeto, senior director of product at LinkedIn, who heads up its audio efforts. “Given the trends in virtual, hybrid events we are also working on making audio part of our overall event strategy rather than a standalone offering, so that we can give people more choice about how they want to run and engage with their audiences.”
LinkedIn Newsletter feature
Some members of the platform have access to the newsletter feature. In order to check, click on Write Article and look for the option to write a newsletter in the Publishing menu. This can help you immensely as a creator. Your followers can sign-up for the newsletter and you will be able to personally greet them with weekly or monthly updates of your content.