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Influencer

5 Creators Who Sells Food as Merch

on by Smit Parekh

Personal merchandise has always been a popular way for creators and influencers to take their brand to the next level. Widely known as “merch,” merchandise was traditionally introduced as personalized clothing or accessory items. Over the course of time, things have changed a bit. Many creators are putting a unique spin on the list of their merch items. Food merch is one of them. Here are five creators who are dabbling in the food merch business. 

Emma Chamberlain

Emma Chamberlain is a 20-year old creator and entrepreneur who started her career as a YouTuber. In 2019, she started a coffee line known as Chamberlain Coffee. Her brand not only sells tea-style coffee bags but also coffee accessories such as french press, mugs, and jars. 

Keith Habersberger

Keith Habersberger is one of the founders of the YouTube sensation, The Try Guys. He is popularly known for his love for fried chicken from his videos. Naturally, he decided to put his feet into the food business by launching his very own brand of hot sauce. His sauce sells for $12 a bottle and can be bought on Amazon.

Zach Kornfeld

Another member of The Try Guys, Zach Kornfeld has established a culinary brand. Kornfeld sells loose leaf tea through his brand, Zadiko. Zadiko has flavors like Black Plum and Assam Black tea, ginger, and turmeric. Most of these flavors are available in a blend. Zach’s tea sells for $20 a bag and has been very popular since its launch in 2020. According to an article by Tubefliter, Zach sold half a million dollars worth of tea on the launch day itself.

Kelsey Calemine

Kelsey Calemine, a Los Angeles-based influencer, started a food delivery business called Father Foods. Father Foods delivers charcuterie boards and sandwiches in her city. On her personal Instagram, Kelsey is big on sharing recipes and food-related content.

The Happy Pear

This pair of twins is a happy bunch you need to follow. Their YouTube channel is a virtual cookbook and their Instagram is full of happy content related to food. They started their bakery a little over a year ago in Ireland. They also have food products like the “Lovely Basil Pesto,” “Gourmet Spicy Bean Salad” and much more.

These are just a few from the long list of creators who are trying to have merch within the food industry. There are many famous influencers who are planning to launch their food business soon. David Dobrik announced that he will be launching his pizza business, Doughbrik, “soon.” There are plenty of advantages that come with investment in the food business. One of the sole reasons for that is because everyone’s got to eat, right?

Feature photo by Edgar Castrejon on Unsplash

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