In a world where internet and influencer culture is everything, it seems everyone wants a piece of the pie.
Now, with that being said, not everyone can become an influencer. What’s tricky about the job is not only creating the platform and following to have influence on, but the power to have people care about what you choose to say or do on said platform.
What is a Brand Ambassador?
One common way many are trying to make a name for themselves is through brand ambassadorship. Brand ambassadors are representatives affiliated with a specific company or product. Their goal is to promote said company/products through their social media and content with codes, offerings, and deals posted on their platforms.
Brand ambassadors have made a world of difference for businesses everywhere as one of the most efficient ways to get the word out about a company. One share can become millions. Social media has forever changed the spread of information and promotion as one person now has the capabilities to reach and influence thousands and millions before them.
The Power of Influence
As humans crave to look up to one another, people can so easily be influenced by others. Thus, brand ambassadorship is a perfect marketing tactic. If an ambassador is a well admired figure, their promotion of a company or brand could ultimately boost sales an incredulous amount!
Want to find out how you can become a brand ambassador and get your piece of the pie? Here are 10 tips to try out!
Maintain a Captivating Social Media Profile/Presence
Whether it be an aesthetically pleasing feed or consistent posting schedule, remember that brands want ambassadors who are active and interesting. They want to trust that customers can be influenced by you and that you are an enthralling individual that people will come to for guidance in purchase decisions.
No one wants to follow someone they believe to be fake. As cancel culture continues to be a strong and potentially wrongful practice in society, it’s important you maintain your credibility. You don’t want to be promoting stuff that doesn’t go align with your personal brand. People want honesty and in return they will act off of your recommendations if they believe you can provide that and maintain their trust.
Understand Your Audience
Discover who follows you and how they respond to your posts. Figure out if those followers that engage most with your posts could benefit and respond well from whatever company you would like to be an ambassador for.
Focus on Startups and Small Businesses
Reach out to local stores or small startups that you follow. Show that you are interested in a collaboration. You may be surprised at the response! In the end, they are just beginning their own journey and might want the help they didn’t know you could provide. Be polite when inquiring. Don’t be discouraged if they say no, there are plenty of companies who would jump at the chance, you just have to find one suitable for you.
Follower Count is Not Everything
Nowadays, companies are often searching for micro-influencers. These accounts have less than 10K and can even have as little as 200. Companies are focusing on these types of influencers because their platforms provide a more intimate space on the internet. Micro-influencers have a smaller following that tends to be more personal and engaging. This appeals not only to companies for a reliable ambassador, but to followers who feel close to the figure whom they actually may even know personally. Hence, followers and potential customers will further trust what you promote.
Provide Your Contact Info in Your Bio
Interns and staff are constantly assigned to scour the web for potential partnerships or aforementioned micro-influencers. Make it easier for you and them by putting your email in your bio. This creates an easy line of communication for companies to reach out to you if they come across your page.
Remember that hashtags weren’t left behind in 2014
Many companies searching for ambassadors use hashtags to help their hunt. For example, if the company you’re interested in working with is skincare, try hashtagging #skincare and other related hashtags to be more easily found by companies you want to attract.
Reach out to ambassadors you come across on social media. Ask how they got their position and simply ask questions. People get excited to share their experience so don’t be afraid to form connections with others. You never know where one might lead you.
Apply to Available Programs
Many brands have links and applications on their websites to their ambassador programs. Try seeing if a brand you’re interested in working with has one of their own and follow the steps as they lay out.
Show your following why you deserve their attention. With millions of people they could be following and listening to, what makes you one they should follow? Show people why your opinion matters and make it clear that your voice should be heard.
Featured image from: Unsplash.com
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